Zomato co-founder and CEO Deepinder Goyal, along with his wife Gia Goyal, spent a day working as Zomato delivery agents in Gurgaon. This experience was part of an effort to better understand the day-to-day challenges faced by delivery personnel.
Goyal and his wife donned Zomato uniforms, hopped onto a bike, and delivered food around the city. They captured their experience in a series of photos shared on Instagram.
This move is part of a growing trend where CEOs immerse themselves in frontline roles to gain a deeper understanding of their employees' work. Goyal's decision to spend a day delivering orders has sparked widespread interest on social media.
Many Instagram users praised Goyal and Munoz for their hands-on approach. Others hoped this experience would bring attention to the challenges faced by delivery personnel. Some users saw it as a marketing move.
Deepinder Goyal co-founded Zomato in 2008. The platform has since become one of India's leading food delivery services. Goyal, with a current net worth of $1.7 billion according to Forbes, married former Mexican model Grecia Munoz earlier this year. His decision to take on the role of a delivery agent demonstrates his continued connection to Zomato's operational roots and his willingness to step into the shoes of his employees.