The resort could not meet consumer demand due to an ongoing labor and housing shortage, as the Aspen Skiing Company in Colorado received a record number of applications this season.
There is no housing in our community, in any of these resort communities right now, the vice president of communications Jeff Hanle told FOX Business Ashley Webster. On Wednesday, Hanle said post-pandemic travel and a migration of remote workers left the resort 500 living units short for its employees, reaching what he calls crisis level. It's always been a problem, but it's a bigger problem now because of the remote workers moving here because of Airbnbs and those types of things, said Hanle.
In an effort to meet increased demand and keep and attract more workers, Hanle said the resort raised wages for both existing employees and new hires.
He said that we bumped our starting pay up to $17 an hour to start, and then that rippled through the company. Hanle said that they'll give you something of $1,200, a season pass, 10 lift tickets, $1,200 at one of our hotels or restaurants.