Reuters - Facebook is rolling out new ways for businesses to talk with potential customers on its apps, the social media company said Thursday as it seeks to become an online shopping destination.
Integrating WhatsApp is particularly important for customers in countries like India and Brazil, where the Facebook-owned messaging app is widely used, Anand said.
Facebook announced it will begin testing the ability for brands to send emails through Facebook Business Suite, a feature that lets businesses manage their presence across social media sites in order to simplify how companies reach customers.
It also will test new work accounts to let employees manage business pages without needing to log in with their personal accounts.
The new business tools came a day after WhatsApp began testing a new feature in So Paulo, Brazil, to let users find businesses and services through a directory in the app for the first time, part of an effort to bolster ecommerce on the service.