Koo plans an immersive browsing experience as Twitter touts

Koo plans an immersive browsing experience as Twitter touts

Indian homegrown rival Koo is planning a redesign for an immersive browsing experience, as Twitter takes centre stage with its $44 billion acquisition by tech billionaire Elon Musk. The new design features will be accessible to users across iOS and Android operating systems, according to Koo. The move is intended to increase user engagement on the platform, as per the social media company.

The design is crafted with a user-centric approach and is visually appealing, intuitive and engaging. The new interface is smooth and easy to navigate, as a result of a major upgrade on its predecessor. According to a company statement, it is designed to provide a sleek and contemporary experience for users.

Bengaluru-based Koo is backed by some of the prominent start-ups in India, and is in talks with global investment giants like Tiger Global for a fresh funds raise. Tiger Global led a $30 million Series C funds raise in Koo last year with existing investors Accel Partners, Kalaari Capital, Blume Ventures and Dream Incubator.

User delight is at the heart of our brand philosophy. We constantly improve our user interface in order to give our users the best possible experience. The introduction of an immersive browsing experience is the first step towards building the best multi-lingual microblogging platform in the world. Priyank Sharma, Head of Design, Koo, said that the community has received great feedback and this is just the beginning of introducing superior browsing experiences on Koo.

The user interface is amplified by the new browsing experience. By removing the left gutter space, content is now spread edge-to-edge, making it easier for users to scan for relevant information, Koo claimed in a statement. It also reduces noise and clutter, making the app look cleaner. The user experience is seamless and frictionless, centered around usability and the time spent by users on the app, Koo pointed out in a statement.

Apriameya Radhakrishna-led Koo is a microblogging site that reaches audiences beyond the medium of English language, and has a focus on the vernacular language.

Radhakrishna told a Koo on Tuesday that the platform is the only microblogging site in the world that isn't run by a single person. The comments came after Musk took over Twitter.