Meta Platforms Inc's META Horizon Worlds Metaverse application isn't reportedly getting much love from the company's employees.
What Happened: Meta's vice president of Metaverse, Vishal Shah, said in an internal memo dated Sept. 15, that people working on building the app are not using it a lot, according to The Verge.
Why do people not love the product we built so much? If we don't love it, how can we expect our users to love it? He wrote.
In another memo dated Sept. 30, he said that a plan was underway to hold managers accountable for having their teams use Horizon Worlds at least once a week. Everyone in this organization should make it their mission to fall in love with Horizon Worlds. Meta did not respond immediately to Benzinga's request for comment.
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Why It Matters: The Mark Zuckerberg-led company is hoping that the metaverse will transform into a multibillion-dollar consumer market and has pledged $10 billion annually to its virtual world over the next decade.
He said that the app has some issues that are frustrating for users, including a confusing onboarding experience. The executive said that the company is working on a product that has not found product market fit and that it needs to be flexible. If you are on Horizon, you need to embrace ambiguity and change. In August, Horizon Worlds platform chief Vivek Sharma left Meta after Zuckerberg's avatar was panned by critics for its graphics quality.
Meta shares fell by 0.6% to $138.21 in the after-hours trading after closing flat, according to data from Benzinga Pro.
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