Two big-ticket movies are scheduled to be released on Friday, which also marks the 5th day of Navratri. It is the first part of the franchise and could see a lot of a hold in the Hindi circuit. It is a large-scale film that audiences may prefer to watch in cinemas if it gets favourable word of mouth. Both of these two releases are expected to stage a recovery in theatre footfalls in the third quarter of Q 3 FY 23 of this fiscal. There are early signs of festive cheer at the box office, according to Taurani. We expect strong traction for both the films helped by the holiday season Dussehra Vikram Vedha, which marks Hrithik Roshan's return to the big screen after three years, at a budget of Rs 175 crore. It is the most expensive film of the actor in the year and also one of the most anticipated Bollywood releases in December.
Vikram Vedha producers said in a recent statement that they look to price tickets affordably, taking a leaf out of Brahmastra's National Cinema Day earnings, and the subsequent reduction in ticket prices. The producers of the film, Reliance Entertainment, have opted for an affordable pricing strategy that will make Vikram Vedha a budget friendly movie watching experience for the masses, it said in a statement.
Vikram Vedha may report lifetime collections of Rs 80 -- 120 crore, according to Elara Capital's estimates. The Hindi box office, which continues to report footfalls that are 20 per cent less than pre-covid levels, reports footfalls that are 20 per cent below pre-covid levels. Expect some respite on the festive season and large-scale releases in Q 3 FY 23, according to Taurani. It is important for healthy growth to be monitored by consistent footfall growth versus pre-Covid level, and may only come in H 1 CY 23.