Fyllo Connect is part of the company's Retail Suite, which offers software, services and a digital screen network designed to elevate consumer experiences and accelerate growth for cannabis dispensaries.
The software is designed to give them new opportunities for revenue growth in-store and gives them more of an elevated shopping experience for their customers. Chad Bronstein, CEO at Fyllo, told Benzinga. This is the kind of innovation our cannabis retail partners expect from Fyllo and we're excited to launch with one of the most respected Multi-State Operators in the business. Fyllo Connect helps brands reach and engage consumers at the point of purchase to increase awareness, offer deals and ultimately drive purchases. It allows cannabis retailers to inspire in-store customers while they are actively browsing and buying, with fully-interactive and inventory-aware digital screens that deliver targeted campaigns.
"We saw an opportunity to allow retailers to create new revenue opportunities by monetizing their first-party data and in-store real estate," said Sumant Yeramilly, GM of retail solutions at Fyllo. The global retail media spend will reach $101 billion in 2022, according to GroupM. The cannabis industry is growing exponentially at the same time. Fyllo Connect provides retailers with the data and technology infrastructure to tap into this emerging marketplace. Fyllo is our go-to partner when it comes to reaching new consumers and building fully compliant marketing campaigns, according to Jesse Channon, chief growth officer at Columbia Care. Our stores and brands are outperform in almost every marketing metric thanks to the tools that Fyllo provides, whether it is in-store screens for customer engagement at the point of purchase or highly targeted campaigns. With the release of Fyllo Connect we have an opportunity to further fuel our growth with additional revenue from brands looking to engage with our customers. Bronstein stated that the launch of the Fyllo Retail SuiteFyllo Retail Suite and Fyllo Connect was a direct result of customer feedback. We heard from retailers that they want to be able to drive in-store growth and develop new revenue streams. Fyllo s Retail Suite allows them to do just that, whether it's by automating promotions, increasing conversions or strengthening loyalty.