The controversies include 400 layoffs, the resignation of former CEO Emmett Shear after 16 years, the increase in ads and several prominent creators leaving Alphabet Inc.'s GOOGLGOOG YouTube.
What Happened: In an interview with The Verge, Twitch Chief Product Officer Tom Verrilli and Chief Monetization Officer Mike Minton detailed the changes and tools the company is implementing to make earning and content creation as easy as possible on the platform.
See also : End Of An Era: Twitch CEO Emmett Shear Steps Down After 16 Years
Verrilli told The Verge that I don't think there's ever been a better time to start streaming on Twitch.
Minton said that we talked a lot about how we are in this together, and part of that is innovation. At the end of the day, we are committed to increasing the amount of money a streamer earns by continuing to improve our monetization products and building new monetization products. What is the change Twitch has made? Making the Ad incentive program less disruptive and allowing creators to enable or disable it more quickly is something that will make it less disruptive.
There are new features intended to help streamers expand their viewership and enhance interactivity, such as a guest star function currently in beta that allows for co-streaming with other creators who show up in their Twitch chats.
The platform has expanded its tag system, allowing streamers to create different classifications for their streams, such as designating themselves as Black, Latinx or LGBTQIA 2 S streamers. This allows viewers to find creators that align with their preferences. Twitch is gradually introducing tag impressions, which allows streamers to identify the categories that can potentially draw the most viewers to their channel.
Verrilli said that everything we do at Twitch starts and ends with community.
Minton stated that what we re committed to doing is continuing to innovate, continuing to improve the experience from a beginning streamer to a highly successful star. Why will these changes be necessary to stop creators from migrating to YouTube? Some Twitch streamers took to Twitter to express their discontent about the new Ads incentive program.
MikeCHK 11 wrote: Unless you are a Twitch streamer, the Ads incentive program is not a viable source of income. It's legit like 80-100 bucks for 190 hours. Ads drive revenue to the platform. But don't try to pretend that the new Ads Incentive program is a game changer. And certainly not a replacement for the 70 30 split let alone 95 5. He concluded that the leadership of the Twitch is out of touch.