Apple is currently engaged in discussions to potentially embed Google’s Gemini artificial intelligence (AI) engine into its iPhone, as per sources familiar with the matter as reported by Bloomberg News. In addition to the talks with Google, Apple has also explored conversations with OpenAI, supported by Microsoft, regarding the utilization of its AI model. This indicates Apple's interest in enhancing the capabilities of its devices through AI technologies.
The upcoming iPhone iOS 18 is said to contain advancements based on Apple’s proprietary AI models, but the company is looking for a collaborative effort to power generative AI functions like image creation and writing essays from basic prompts. The terms and structure of any AI arrangement between Apple and Google have not been finalized, and a formal announcement is not expected until Apple’s Worldwide Developers Conference in June. Despite the delay in any official agreement, Apple appears to be strategic in seeking external AI partnerships to bolster its product offerings.
While Apple has been slower in integrating generative AI compared to competitors like Microsoft and Google, the company’s CEO Tim Cook hinted at plans to unveil more about its generative AI initiatives later this year. This signifies Apple’s ongoing investments in AI technologies and its commitment to leveraging AI for future product innovations. The tech industry is witnessing increased collaboration and competition in the AI domain, with partnerships like Apple and Google's collaboration and Google’s recent ventures with Samsung for deploying advanced generative AI technologies in smartphones.