AVD Rebrands as ACTIVE, Signaling a New Chapter in Cannabis Vaporizer Technology
Advanced Vapor Devices (AVD), a leading force in cannabis vaporizer technology, has officially rebranded as ACTIVE. This significant change marks a new chapter for the company, which has established a strong presence across over 400 cannabis companies in the U.S. and Canada.
CEO Alex Kwon announced the rebranding, emphasizing that while the name has evolved, the core team and commitment to quality remain unwavering. "Over the years, we've nurtured the AVD brand into a symbol of quality, consistency, and innovation in the cannabis industry," Kwon stated.
The transition to ACTIVE reflects a strategic move to align the company's identity more closely with its values and the unique qualities of its products. "Our new brand identity is as distinct as the products we create and better reflects our approach to the industry, our business, people, and values," Kwon added.
Michael Brosgart, president of ACTIVE, highlighted the rebranding's significance in meeting client needs and honoring the cannabis plant. "The rebrand to ACTIVE reflects our proactive approach to meeting the needs of our clients. It also underscores our passion for the beautiful plant and the diverse active compounds we all love," Brosgart stated. He expressed gratitude to their customers for their continued support and partnership, looking forward to progressing together under the new brand identity.
The rebranding to ACTIVE signifies a renewed brand identity that resonates more profoundly with the company's values and the industry direction. It does not represent a change in management or products, but rather a commitment to continued innovation and excellence in the cannabis vaporizer technology sector.