During a meeting in Brasilia, President Lula actively advocated for Japan to open its markets to Brazilian beef, citing the country's superior quality and lower prices compared to the U.S. and Australia. The Brazilian government has been making efforts to increase beef exports globally, with 50 countries easing restrictions since Lula took office in 2023, mainly in Asia.
Brazil, as the world's largest beef exporter, has been improving its cattle industry standards, particularly concerning diseases like foot-and-mouth disease. This progress has been highlighted by Brazil's foreign affairs ministry officials, emphasizing the country's readiness to supply Japan with high-quality beef. Additionally, the discussion between the two leaders extended to cooperation on environmental initiatives, including support from Japan for restoring degraded areas in the Cerrado region, known for its tropical savanna landscapes.
Prime Minister Kishida expressed a commitment to advancing collaboration with Brazil on issues such as climate change and sustainable development, with Japan contributing $3 million to Brazil's fund for protecting the Amazon rainforest. The bilateral meeting also addressed the significance of joint efforts in cybersecurity and investment promotion, indicating a broad range of cooperation potentials between the two nations. Moreover, Kishida showed solidarity with Brazil by discussing the recent floods in Rio Grande do Sul, indicating the personal and compassionate aspects of the diplomatic meeting.