An event like its Prime Day summer marketing blitz that aims to boost holiday revenue and appeal to cost-conscious buyers facing economic turbulence is announced by Reuters- Amazon.com Inc. on Sunday.
The Prime Early Access Sale will start on October 11 at midnight Pacific Daylight Time 0700 GMT for 48 hours in 15 countries, Amazon said.
Vice President Jamil Ghani told Reuters the rationale for a second Amazon deals event this year was earlier holiday shopping and the macroeconomic environment customers faced.
He said that there was a desire to save and make the dollar stretch further.
Revenue forecasts for how the event would compare to Black Friday and Cyber Monday sales this fall or July's Prime Day were not provided by Ghani.