Gucci, Adidas parasol sells in China causes outcry

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Gucci, Adidas parasol sells in China causes outcry

A parasol set to be sold in China by top Western brands Gucci and Adidas for 11,100 yuan $1,642; 1,329 is causing an outcry for not keeping out of the rain.

It comes as Gucci's website says it's not waterproof and is meant for sun protection or decorative use. It is part of a joint collection that is being promoted online ahead of its release next month.

A hashtag on Weibo, which is sold for 11,100 yuan, is not waterproof and has so far had more than 140 million views.

As long as I'm poor, they won't be able to trick me into paying for this, another user said.

A user wrote that those who are willing to pay use luxury goods to show what they are worth. They don't care about practicality. The new collection of luxury brand Gucci and sportswear giant Adidas is set to be released on 7 June.

A Gucci spokesman told Beijing-based magazine Caijing that the product was not recommended for use as an everyday umbrella and is suitable for use as a daily accessory. Last year, sales of luxury goods increased by 36% in the world's second largest economy, according to consultancy Bain and Company.

Bain believes that China will become the biggest luxury goods market in the next three years.

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