Movie lovers could be in for a treat in the future, with the possibility of getting rewarded for going to the movies or watching a movie at home.
What Happened: IMAX Corporation IMAX recently filed a trademark that could reward people for watching movies in the company's larger screen theaters or taking part in an at-home viewing experience.
Trademark lawyer Josh Gerben, of Gerben Law, highlighted a trademark filed by IMAX on May 11. The filing states that a computer software program will verify live, in-home or virtual attendance of individuals at, or viewing of movies, concerts and other events in the real and online virtual worlds.
The trademark says it can reward and audit attendance of movies in theaters and at home.
Why it is important to note that rewards for movie watchers and the wording of proof of watch could result in a non-fungible token connection. Proof of attendance is a popular term for NFTs with exclusive collectibles for those who attend live events, Twitter Spaces, or Discord meetings.
AMC Entertainment Holdings AMC are some of the movie companies that have entered the NFT space.
AMC offered free NFTs to its shareholders and partnered with Sony Group Corp SONY to offer free Spider-Man NFTs. AMC gave moviegoers an incentive to choose AMC over rival movie theaters by allowing them to buy tickets online ahead of a theatrical release.
In November, IMAX partnered with The Walt Disney Company DIS on an at-home viewing experience. According to Benzinga Pro, the shares of IMAX were down 2.55% to $15.70 on Wednesday.