Britain's JD Sports extends its Nike ties with the partnership deal LONDON Reuters - Britain's biggest sportswear retailer JD Sports Fashion has expanded its links with Nike Inc with a deal that gives customers access to more of the U.S. brand's footwear and apparel.
On Friday, the retailer said it would be Nike's first European retail partner for its Connected Partnership loyalty programme, which will give JD customers access to select Nike member-only products, such as the Nike Blazer Pro trainers.
Sherilyn Paterson, JD Sports' group merchandising director, said that Nike is working with less but more important partners and they intend to be one of those landmark partners.
JD Sports customers need to link their JD and Nike membership accounts through the JD mobile app. They have priority access to select Nike member-exclusive products, experiences, and offers by linking the accounts.
In November of last year, Nike launched a partnership program in the United States with Dick s Sporting Goods Inc.
JD trades from 3,400 stores across 35 territories, including the United Kingdom, Europe, North America and Asia Pacific.
Last week, JD reported an 18% fall in first-half profit and struck a cautious tone on the outlook due to concerns that inflation could push up costs and as strikes at ports add to supply chain challenges. The shares of the company have fallen 54% this year.
On Thursday, Nike reported a decline in its quarterly profit, hurt by higher costs and a stronger dollar.