MADRID - The top spanish soccer league and the private equity firm CVC plan to launch their own streaming platform, Spanish online paper El Confidencial reported on Monday, a move that would challenge telecom firms offering match streaming in their packages.
The La Liga agreed a deal with CVC last week in which they would invest 2.7 billion euros for 10% of the revenue and a 10% stake in a newly formed company housing a range of commercial activities in the league.
The proprietary streaming platform is one of the strategic plans considered to boost earnings for the league, El Confidencial reported, citing unidentified sources.
France's Orange has a sublicensing agreement, under which it pays Telefonica for the rights to broadcast fixtures from 2021 2022 season.
While customers of Telefonica's Movistar branch pay up to 130 euros a month for live football in a package that also includes telephone, cable TV and Internet services, La Liga and CVC believe they can offer a simple package of just football streaming for around 13 euros, El Confidencial said, citing unidentified sources.