NBFC taps mass-affluent customer base to build a retail book

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NBFC taps mass-affluent customer base to build a retail book

Standard Chartered Capital, the non-banking financial company NBFC of the oldest foreign bank in the country, is tapping India's mass-affluent customer base to build a quality retail book, thus complementing its parent in its renewed retail push. Even as both operate at an arm s length distance, tapping cream customers is easier for the NBFC than the bank. Standard Chartered Bank has 100 branches in the country, but it has an obligation to open about 40 per cent of its branches in rural areas. In the past NBFCs of the Foreign Business Standard have always tried to provide up-to-date information and commentary on developments that are of interest to the country and the world and have wider political and economic implications for the country and the world. Our resolve and commitment to these ideals have been strengthened because of your encouragement and constant feedback on how to improve our offering. We are committed to keeping you informed and informed about the difficult times arising from Covid-19, even though we continue to provide you with credible news, authoritative views and incisive commentary on topical issues of relevance.

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