Women Leading the Way in Global Cannabis Expansion
Go Global," brought together industry leaders from both local and international markets to discuss the potential of international scaling for cannabis businesses.
Dr. Chanda Macias, CFO of Women Grow, a national cannabis network and business incubator for women, emphasized the importance of community-based marketing in the cannabis industry. She argued that traditional market research is not as effective as understanding the unique relationship between the plant and the people who use it.
Luna Stower, chief impact officer at Ispire Vape Technology ISPR, highlighted the need for tactful engagement in foreign cannabis markets, emphasizing the importance of overcoming American biases and finding a balance between cannabis culture and the industry's economic demands.
Heather Molloy from Speedwell Partners, who has extensive experience in capital investment for cannabis businesses, discussed the challenges women face in raising capital and the importance of simplifying cannabis's complexities for successful investments. She also highlighted the potential of companies that provide high-quality terpenes for vapes and beverages to leverage international opportunities.
The panel concluded with a strong message of empowerment and collaboration. The speakers emphasized the importance of embracing larger opportunities for the cannabis community and working together to overcome challenges. They also highlighted the crucial role women play in shaping the future of the global cannabis industry.