Paytm boss Vijay Shekhar Sharma sought the opinion of social media users on Friday on Apple's plan to venture into films. A recent report by Bloomberg revealed that the Tim Cook-led company plans to spend $1 billion a year to produce movies that will be released in theaters.
Sharma posted on the social networking platform, Twitter, and asked people what they made of this move.
He also asked if Apple wants to deploy a go-where-the-customer strategy or has it realized that it is hard to replicate offline world experiences on online platforms.
Users reacted to Sharma's post with multiple opinions. Some called it the Blue Ocean strategy, which refers to doing business where there is no competitor. It also means opening up a new market space and creating new demand instead of dividing an existing one.
Another user said that Apple is just following ecommerce giant Amazon's footsteps, which has also ventured into films with Amazon Studios.
Sources told the media agency that the tech giant approached movie studios about partnering to release a few titles this year in theaters and slate a few more in the next one.
The report noted that Martin Scorsese's Killers of the Flower Moon stars Leonardo DiCaprio, the spy thriller Argylle, written by Matthew Vaughn and Napoleon, Ridley Scott's drama about the French conqueror.