Tetley, a tea brand owned by Tata Consumer Products, has acknowledged supply chain challenges due to the ongoing situation in the Red Sea and Suez Canal. While the company's production levels remain unchanged, its stock levels have decreased, creating a "quite fluid situation."
Tetley has implemented mitigation measures to address these problems. The company has prioritized maintaining its high service standards, based on ordered and forecasted demand. They remain confident in their ability to continue supplying tea, but recognize the critical nature of the situation and are monitoring it closely.
Consumers have begun to experience supply issues at grocery stores, as evidenced by signs appearing in some Sainsbury's stores indicating difficulties in obtaining black tea.
Meanwhile, the United Kingdom Tea & Infusions Association (UKTIA) has downplayed the impact of the Red Sea disruption. According to its chief executive, Sharon Hall, UKTIA members report having adequate tea stocks.
Despite efforts by Western countries to secure the Red Sea and Suez Canal routes for shipping, disruptions persist. Many companies have rerouted their ships via South Africa and the Cape of Good Hope, incurring additional time and costs.