Ford Field has partnered with Primitiv, a cannabis brand, to launch Primitiv Performance, a line of CBD-infused products for athletes. This collaboration marks a significant shift in the sports and wellness industry, as it integrates CBD into high-performance athletics.
Primitiv Performance offers a potent drink mix containing CBD, electrolytes, and vitamins, as well as a broad-spectrum topical cream. These products aim to provide natural, non-intoxicating relief and recovery options for athletes.
The partnership between Ford Field and Primitiv Performance is a testament to the growing acceptance of CBD in the sports world. Former NFL teammates Rob Sims and Calvin Johnson Jr., who founded Primitiv, believe that CBD can play a vital role in athlete recovery and performance.
The cannabis industry is evolving rapidly, moving beyond high THC products to a more sophisticated market where consumers seek specific therapeutic benefits. The Benzinga Cannabis Capital Conference, held in Florida on April 16 and 17, 2024, will bring together industry leaders to discuss these trends and explore the future of cannabis.