Demographic segmentation is a marketing approach that categorizes consumers based on characteristics such as age, gender, and ethnicity. One specific type of demographic segmentation is generational segmentation, which focuses on understanding the unique needs and desires of different generations.
GI (born 1901-1924)
Silent (1925-1945)
Baby Boomer (1946-1964)
Generation X (1965-1977)
Generation Y or Millennial (1978-1994)
Generation Z (after 1994)
Sociologists identify significant events as triggers for generational change, such as wars, economic crises, and technological advancements.
Generation Z, also known as post-millennials, is the first generation to grow up with smartphones, social media, and cloud computing. They are known for their racial and technological diversity, as well as their casual and direct communication style.
Gen Z values flexibility, individualism, and personal freedom in their work lives. They prefer virtual work environments and place a high importance on being well-informed.
To effectively engage Gen Z, employers should consider enhancing information sharing, embracing flexibility and work-life balance, and leveraging technology to improve performance.