A Departure from the Electric-Only Trend
the luxury carmaker will continue producing petrol hybrid vehicles well into the mid-2030s. This stance stands in stark contrast to the industry's increasing focus on electric-only cars.
While other British heritage brands like Jaguar, Bentley, and Rolls-Royce are aiming for a complete transition to electric models by 2030, Aston Martin intends to hold onto its internal combustion engines for as long as possible. This decision reflects the company's deep-rooted connection to high-performance V8 and V12 engines, which have long been synonymous with the Aston Martin brand.
Aston Martin's strategy update also revealed a delay in the delivery of its first electric model, originally scheduled for next year. The company cites declining demand for zero-emission vehicles as the reason for this postponement. Instead, Aston Martin plans to invest more heavily in plug-in hybrids, viewing them as a bridge between traditional petrol engines and full electric vehicles.
Stroll emphasizes that Aston Martin will continue producing petrol engines as long as regulations allow. He acknowledges that demand may decrease over time, but believes there will always be a market for these vehicles, especially in regions with less stringent regulations.
Despite government initiatives to ban the sale of new petrol and diesel cars in some areas, Aston Martin anticipates sustained global demand for petrol engines. The company's cautious approach reflects its desire to navigate the evolving automotive landscape while staying true to its heritage of performance-driven vehicles.