Althea Partners with Rocket Factory to Distribute Premium Cannabis Products
Althea Group Holdings Limited (AHGHF AGH), a cannabis product manufacturer based in Australia, has signed an exclusive supply agreement with Canadian licensed cannabis producer Rocket Factory. This partnership will see Althea distribute Rocket Factory's premium dried flower products in Australia, the UK, and Germany.
The collaboration aims to meet the growing demand for high-quality medicinal cannabis products in competitive markets. Althea will introduce two of Rocket Factory's premium craft strains under a new Althea brand in June 2024. This partnership aligns with Althea's mission to evolve the cannabis industry and provide consistent, premium quality strains for patients.
Rocket Factory is known for its high standards in producing indoor-grown dried flower cannabis. Their focus on quality, innovation, and consistency aligns with Althea's mission. The smaller-scale batch production approach ensures greater care, resulting in superior quality and product consistency.
This partnership is particularly relevant in the increasingly competitive medicinal cannabis dried flower product category. Patient expectations are driving the need for premium and consistent products. This collaboration enables Althea to navigate the pressures faced by healthcare professionals in making treatment decisions in self-pay markets.
"Partnering with an experienced licensed producer such as Rocket Factory provides us with an opportunity to tackle some of the challenges we face in the medicinal cannabis dried flower market," said Joshua Fegan, Althea's CEO. "We're excited for this collaboration to consistently provide high-quality medicinal cannabis flower products for healthcare professionals and their patients. All of this aligns with our mission, to evolve the industry, empower healthcare professionals, and ease the burden for patients."
Althea plans to expand its product line with more Rocket Factory strains in the coming months. The company's commitment to regular forecasting and scheduled growing cycles is expected to enhance supply management and product consistency.