Adidas announces Yeezy partnership with Gap

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Adidas announces Yeezy partnership with Gap

The partnership was put under review by the company after repeated efforts to private resolve the situation, but the company did not mention the controversy, but said successful partnerships are rooted in mutual respect and shared values. A spokesman for the German sports company said that the Adidas Yeezy partnership is one of the most successful collaborations in our industry's history. He was criticised earlier this week after he introduced a collection of designs at Paris Fashion Week that included t-shirts with the slogan White Lives Matter. At the centre of their collaborations is a hugely popular range of sneakers, known as Yeezy, which cost hundreds of dollars, with new releases often selling out in a matter of minutes.

In June, he accused Adidas of making a shoe that looked similar to the distinctive Yeezy design, but was not part of their deal.

The announcement from Adidas came less than a month after West's lawyers sent a letter to Gap saying he would no longer work with the firm.

He accused the company of failing to honour the terms of the deal, including failing to open standalone stores for his Yeezy fashion label.

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