Apple increases subsidies for iPhone 13 in bid to attract new customers

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Apple increases subsidies for iPhone 13 in bid to attract new customers

Reuters - Apple Inc. said on Friday it is increasing its subsidies to offer for Verizon Communications' new iPhone 13, in a bid to attract more customers to the U.S. carrier's network.

Verizon said it would now offer trade-in subsidies of up to $1000, matching rival AT&T Inc. from 700 more than previously. The biggest subsidies will be given to customers who turn in the iPhone 11 and iPhone 12 models.

Apple's new iPhone range comes with unchanged price, but they are giving aggressive subsidies as a way to attract existing customers and hold on to new ones.

The phones will also have custom antennas and radio component for faster speeds. This push toward 5 G connectivity comes as telecom firms compete for 5G Infrastructure in the United States.

The iPhone 13 from $699 promises better display, longer battery life and a Cinematic Mode for automatically changing focus while taking video. It will have a new bionic chip in the A 15 which enables features like automatically translating text.