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Here is a list of videos from our team. Try refreshing your browser, or BRP's famed two-wheeled motorcycles are back - with an electric twist to The Valcourt, Que. The first two models of its all-electric motorcycle line, the Can-Am OriginCan-Am Origin and Can-Am Pulse, as well as an electric surfboard called the Sea-Doo Rise, were released by the company that produces snowmobiles, motorcycles, all-terrain vehicles, or ATVs, and personal watercraft. The three products will be available for purchase in mid- 2024. With the Sea-Doo Rise, BRP is leveraging its expertise to address an untapped market category and position the company for future growth, according to chief executive Jos Boisjoli in a press release. The company promises that motorcycles are easier to use and ride, and that they offer a near-silent and vibration-free experience. It is part of the push to electrify vehicles. This year, the federal budget commits $1.7 billion in rebates for the purchase of electric vehicles, including minivans, pickup trucks and SUVs. Sam Bruneau, chief executive of Taiga Motors Corp., said the world's first electric jet skis and snowmobiles are a priority when most vehicle sectors, including planes, trucks, and cars, are trending toward electrification.
Bruneau said it makes sense for off-road vehicles to be electric because they pass through some of the most pristine environments: mountains, trees, and lakes. Electrified powersport vehicles don't have the unpleasant fuel smell that can distract from enjoying nature. Boisjoli said that it was a relaxing, quiet experience, and that Boisjoli has test-driven one of the Can-Am prototypes. He said there was no gear-shifting, just a twist of the throttle to get the bike going. The Can-Am brand included two-wheeled motocross and enduro motorcycles, an off-road racing motorcycle used in enduros or long-distance cross-country competitions in the early 70 s to the early 80 s. The bikes won gold in major competitions. At the time, BRP was still part of Bombardier Inc. a Canadian jet manufacturer, and funds were redirected to trains and aircraft. In 2003, Bombardier's Recreational Products Division was formed into its own company, BRP. The two-wheeled bicycles disappeared in 1987 and were eventually replaced by the Can-Am threeCan-Am three-wheeled motorcycle. The two-wheeled models are back with an electric twist. With the motorcycle industry moving to electric, we saw an opportunity to reclaim our motorcycle heritage and enter the market, said Boisjoli in a press release in March.
Over the years, Boisjoli said that the company struggled to justify entry into the combustion-engine motorcycle market, which Boisjoli said was quite saturated by a number of major players, including Harley-Davidson Inc. He said that the company saw an opportunity in electric motorcycles and now wants to become the Tesla of the motorcycle industry. These motorcycles are not intended for racing, like their two-wheeled, gas-powered predecessors. They will be an all-around product. Boisjoli expects to have a price difference between these motorcycles and their gas-powered equivalents, but customers will be satisfied by the overall value of the product, even though it is too early to pin down exact prices.