Impossible Foods to roll out meatless pork in HK, Singapore, U.S. HONG KONG Reuters - Impossible Foods is rolling out its meatless pork product in Hong Kong in October and Singapore later in the year as it tries to help expand its footprint in the fast growing plant-based food space.
The California-based company said ground minced pork substitute would be available in 120 restaurants in Hong Kong from Oct 4, 2018.
The product will also be sold as ready to eat meals in some Hong Kong grocery stores. The company will also launch the product at New York's Manhattan restaurant Momofuku Ssam Bar on Sept 23.
Reuters reported in April that Impossible, which make faux beef products, is preparing for a public listing that could value the U.S. company at around $10 billion or more. Impossible is exploring going public through an initial public offering IPO in the next 12 months or a merger with a so-called special acquisition company SPAC It's a natural step in evolution and growth of our business but the timing is really to be determined and we will see how it goes over the course of the next year, Dennis Woodside, president of Impossible Foods, told Reuters in an interview.
Impossible pork product, manufactured from the same key ingredient as its beef product Soy - enters Hong Kong market at a time when homegrown brands, including Green Monday's Omnipork have already made inroads into the pork substitute market in Asia s financial hub.
To start with Impossible s products will be higher than animal pork, but the company said it is determined to continue drive down prices as it has done for its Impossible Beef products.
We are optimizing our manufacturing process, really every month, and continuously expanding our manufacturing footprint and as we fill in our factories that is when we can lower unit cost, Woodside said.