A recent trend has emerged with star chefs teaming up with fast food companies to create unique products. McDonald's and Burger King have both introduced celebrity themed meals and now Popeyes is joining in with the company, although in a slightly different way.
The fried-chicken restaurant announced that it was partnered with music musician Megan Thee Stallion to create a new hot sauce, according to a press release. A line of promotional merchandise will also be introduced with the hot sauce s branding.
Stallion Hottie Sauce will be available from October 19 - October 2020.
I'm appreciative of Popeyes commitment to empower Black women and look forward to opening Popeyes restaurants, said Megan Thee Stallion. Teaming up with Popeyes is such a milestone in my journey and evolution as an entrepreneur. I have always been a fan of the Popeyes brand and it is wonderful to take part in the brand and help create the new Megan Thee Stallion Hottie Sauce for their line-up. Popeyes will also launch a business line to go alongside the hot sauce, which includes shirts, cups and swimwear.
Sami Siddiqui, president of Popeyes Americas, said that Popeyes one-of-a-kind partnership with Megan Thee Stallion goes well beyond the average commercial collaboration. We unify two pop culture icons, and Megan's innovative, creative, and entrepreneurial vision is at the core of everything we re doing. For the first time in our life we are changing our famous Chicken Sandwich to add a sauce that was custom-made with and for Megan. He continued, We are launching three new product lines designed by Megan to capture her one-of-a-kind style. More importantly, we are thrilled to welcome Megan to the Popeyes franchise family and look forward to working closely with her over many years as she begins her journey as a restaurateur.