WOW Skin Science, a consumer beauty and wellness brand, announced today that it is raising primary growth capital from Singapore's sovereign wealth fund GIC. WOW had raised Rs 375 crore from ChrysCapital in April 2021.
WOW Skin Science is also taking steps in sustainable packaging, by reducing plastic usage and spreading awareness in the society through its Green Hands initiative of shipping one crore seeds and making customers partners in their sustainability mission.
WOW co-founder, Manish Chowdhary, said: We at WOW are thrilled to welcome GIC in our journey towards becoming a House of Loved Brands. This investment will allow us to drive sustainable and disruptive growth and strengthen our organization with top notch talent. We are grateful for the continued partnership with ChrysCapital, who have been instrumental in our growth journey. We look forward to creating a future ready organization with our investors. Ashish Agrawal, Managing Director, ChrysCapital said he is delighted to welcome GIC onboard the growth journey of WOW Skin Science as it scales multi fold to a formidable house of brands in beauty and personal care. We continue to be extremely confident in the strength of brand resonance among the millennials and the outstanding team at the helm to make WOW one of the most loved D 2 C brands in the world. Aon study found 9% of the population in 2022.