Elon Musk recently took to Twitter to unveil his plans to offer Premium and Premium+ features for free to accounts with a certain number of verified subscribers on his social media platform. Accounts with 2500 or more verified followers would receive Premium features, while those with over 5000 subscribers would have access to Premium+ features without any additional charges. This decision is seen as a strategic move to attract influential users who might have been hesitant to pay for verification.
The lack of detailed information about the rollout, verification process, or application procedure has left many users waiting for further clarification. Despite the uncertainty surrounding the specifics, Musk's gesture is perceived as a significant development for users as it provides a pathway to Premium features and verification without the need for a subscription fee. This move could potentially lead to a surge in verified influential figures and organizations on the platform, enhancing its credibility and appeal.
In light of a recent decline in daily active users on the platform, Musk's decision to offer Premium features for free could be an attempt to retain users and increase engagement. Reports indicate a notable decrease in both U.S. and global daily active users, prompting the platform to take strategic steps to maintain its user base. Additionally, Musk's announcement regarding Grok's availability for premium subscribers garnered attention, although concerns were raised about the feature's regional limitations. These actions by Musk are contributing to speculations about his strategic vision for the platform and its premium user base.