Reuters - Apple Inc. today released two new chips built into more powerful MacBook Pro laptops and a three-generation AirPod wireless earbud, which pair with a new cheaper monthly music streaming service.
The Cupertino, California-based company, which launched its new iPhone line about a month ago, added more products just in time for the Holiday season.
The iPhone maker will have a $4.99 per month Apple Music subscription plan and have added vibrant colors to its HomePod mini smart speakers.
This is the final presentation of the event: Three announcements of the event :
Apple announced two new chips called M 1 Pro and the M 1 Max, which is bigger and faster than its previous M 1 chips. The chips will help Apple improve video processing in its computers while extending their battery life.
The Mac is now one year into the transition to Intel Corp silicon. M 1 Pro and M 1 Max represent another huge step forward, Apple said as it continues to move away from the Macs that ran on Apple chips.
Apple announced two new MacBook Pros fitted with the latest M 1 Pro and M 1 Max chips. The new laptops got a new chassis design and Apple replaced the touch bar with a row of physical keys. The laptops, which aim at high-end creative professionals, also feature a new 1080 p camera.
The new chips help the company extend the battery in these new laptops. Apple claimed that the 14 - inch model will provide up to 17 hours of video playback, while the 16 - inch model will play video for up to 21 hours adding seven and 10 additional hours of battery life to the new notebooks.
The new 14 - inch MacBook Pro model will cost $1,999 and the base 16-inch MacBook Pro model is $2,499. The high-end 16 - inch MacBook Pro will cost $6,099.
Apple released the third release of its popular AirPods. The new earbuds will start at $179 and will come with a few features that would share with the higher-end AirPods Pro. The new AirPods will come with spatial sound, a longer battery life and a new design.
The AirPods and AirPods Pro will come with a MagSafe charging case - enabling customers to charge mobile devices with magnetic wireless chargers to juice their earbud cases. The base AirPods model received a price cut and will now cost $129 in the United States.
The new laptops and earbuds will be available for online orders starting Monday and will be in stores Oct. 26.