The chain is adding french toast sticks to its breakfast menu beginning August 15. It is described as having the perfect balance of a soft, custardy interior and crisp, golden-brown crust with delicious vanilla notes, made from thick Texas-style toast. Each purchase includes a syrup for dipping.
French toast sticks are available in four-piece or six-piece a la carte option and in a six-piece combo. It marks Wendy's first sweet addition to its breakfast menu, which has been dominated by savory items, such as the Breakfast Baconator, and the spicy, including the recently added Hot Honey Chicken Biscuit.
Carl Loredo, Wendy's chief marketing officer, told CNN Business, "When we jumped into the breakfast menu, we were very specific with the items we brought forth, but always knew that we would bring sweet in the right way." Customer demand and research led Wendy's to add french toast sticks, with portability playing a huge role in its addition, Loredo said. He said that Wendy's isn't taking anything off the menu.
As we launched breakfast, the goal was to correct the wrongs of the boring and bland breakfasts that were out there, he said, adding that the french toast sticks continue to build on that promise. The starting price for the four-piece a la carte option is $2.79 and the six-piece combo is ranging from $6.19 to $6.19 for the six-piece combo that includes seasoned potatoes and a drink. In March 2020, a few weeks before Covid took over the United States, the United States was overtaken by Covid. It was an instant success for the chain as consumers came back even as morning routines changed and other chains saw their morning sales dry up. In March 2020, a few weeks before Covid took over the United States, the United States was overtaken by Covid. It was instant success for the chain as consumers kept coming back even as morning routines changed and other chains saw their morning sales dry up. Wendy's breakfast was launched in March 2020, a few weeks before Covid overtook the United States. It was an instant success for the chain as consumers came back even as morning routines changed and other chains saw their morning sales dry up. In recent months, breakfast hasn't been enough to boost sales. CEO Todd Penegor said that the breakfast environment was no doubt challenged across the industry, which is why full year breakfast sales growth expectations were not met during the May 2022 analyst call. He said that it delivered solid results at the breakfast day. He said that Wendy's increased its share in mealtime compared to other fast-food restaurants. Adding french toast sticks ahead of the back-to-school season could help juice Wendy's sales, especially as its rivals bounce back. A recent report from research firm NDP Group shows that business for mornings has remained steady in the second quarter of 2022, whereas other parts of the day, including lunch and dinner, have declined due to rising menu prices. CEO Chris Kempczinski said in a recent earnings call that breakfast was its strongest performing daypart, adding that it feels good about it. He admitted that there were a lot of questions about breakfast a few years ago. CEO Chris Kempczinski said in a recent earnings call that breakfast was its strongest daypart and that it feels good about it. He admitted that there were a lot of questions about breakfast a few years ago. The company that brought breakfast back to almost all of its locations last year reported earnings that were better than analysts' expectations despite selling a chicken and egg breakfast sandwich it had to Other chains are bolstering the offering as well, including Taco Bell, which brought back breakfast to almost all of its locations last year. Earnings were better than analysts' expectations, despite the fact that a chicken and egg breakfast sandwich had to puil off menus because it made some people sick.