Wendy s is making the morning a little sweeter.
The fast-food chain has launched a new Homestyle French Toast Sticks on Tuesday, with a maple syrup dip on the side.
Carl Loredo, Chief Marketing Officer for The Wendy's CompanyWendy's Company, wrote in a press release that the new menu item takes on competitors by giving Wendy s fans a better breakfast worthy of their first meal of the day. Our Homestyle French Toast Sticks strike a perfect note of nostalgia and bring back even more morning flavor to our menu - this time with something sweet, he said.
From day one, we launched our breakfast offering to save fans from the boring and bland morning options that exist at some of our competitors, and we've done just that. Wendy's French Toast Sticks, made with real eggs and dipped in milk custard with a hint of vanilla, are available in four-piece, six-piece or six-piece combo options.
John Li, the vice president of culinary innovation, claimed in a statement that the piping hot, pillowy French Toast Sticks will take consumers breakfast game to the next level. He said that we are always looking for new ways to deliver high-quality, craveable and affordable breakfast offerings.
The Homestyle French Toast Sticks play into sweetness — a space we've mastered to balance out our savory morning flavors.