Wipro Consumer Care- Ventures, a venture capital fund of Wipro Consumer Care Lighting, has signed an agreement to invest in Soulflower, a D 2 C company in the clean beauty space. Soulflower was founded by Natasha Tuli, a woman entrepreneur who focuses on transforming the natural care category of face, body hair care products. The brand claims to have unique formulations developed through robust R&D and sustainable manufacturing.
The raised funds will be invested in brand transparency for consumers by adopting technology in Seed-to-Skin, sustainable manufacturing and pure ingredient sourcing from The Soulflower Farm.
Our investment in Soulflower is part of our strategy to support innovative D 2 C Clean Beauty Brands. We want to back authentic brands that address the unique needs of consumers. Natasha has built her business on the principles of transparency innovation. The brand has served more than 1 million customers since the beginning of the year. This is our 5th investment in our fund, said Sumit Keshan, Managing Partner, Wipro Consumer Care Ventures.
We are excited to be supported by Wipro Consumer Care. It helps us in our journey towards the rapid expansion of our e-commerce footprint. Soulflower founder and CEO, Natasha Tuli, said that the motto is to make natural solutions for face, skin and hair accessible to everyone.
Maple Capital Advisors was the sole financial advisor to Soulflower for this fundraise.