Sorrell, the founder of WPP, turned S 4 into a $66billion company in three years by combining data with digital content to win contracts with the likes of Facebook, Google, Burberry and Netflix.
He said on Friday that the acquisition of Zemoga marked the third significant step towards building a first significant practice area around technology services. A digital transformation group, Zemoga provides product design, engineering and delivery services to clients including Bridgestone, Sony, Roku and Morningstar.