Bloomberg is moving beyond its smartphones and tablets in order to bring its nascent video-game service to television sets for the first time, a sign of its growing ambitions.
A code hidden within Netflix s app contains references to games played on TVs, signalling that a plan is in motion. The code also mentions using phones as video-game controllers.
A game on your TV needs a controller to play. Netflix released titles such as Into the Dead 2: Unleashed, Stranger Things 3: The Game and Card Blast in 2021, which is a gaming effort on iPhones, iPads and Android devices. The idea is to add to Netflix's shows and movies to help retain customers as the company increases subscription prices. Netflix has previously stated that it wants to bring games to additional devices and is working on a more extensive cloud gaming service, but it hasn't given a timeline.
Expanding the offering to TV sets would be a key milestone. Netflix is now built into many smart TVs and is available on a number of platforms, including Apple, Amazon.com Inc. and Alphabet Inc. s Google.
It is possible that users can stream games over the internet without installing them on devices because of Netflix's plan to launch a cloud gaming service. This approach would allow for a wider range of titles and turn Netflix into a competitor to companies like Microsoft Corp. and even providers of non-cloud gaming services such as Apple Arcade.
The findings in Netflix's app code don't guarantee that the company will follow through with the TV idea, but it does indicate what the company has been testing internally. Details of the new advertising push were revealed within Netflix's code.
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