International Tourists Return to Australia, But Find It More Expensive Than Expected
After two years of saving, Marcela Ribeiro finally arrived in Australia, ready to explore the Great Barrier Reef, rainforests, and beaches she had dreamt of for so long. However, the reality was different. The flights were expensive, and eating out was a luxury she couldn't afford.
William Grbava and Amelia Mondido from Canada and the Philippines faced a similar situation. Their dream of driving up the coast to Brisbane was dashed by the high cost of fuel and car rentals.
The COVID-19 pandemic had a devastating impact on Australia's tourism industry. While international borders have reopened, the number of visitors remains significantly lower than pre-pandemic levels.
Several factors contribute to the slow recovery. Airfares are high, and cost-of-living pressures are impacting both tourists and the industry. Additionally, Europeans are flying less due to environmental concerns and changes in travel patterns.
Despite the challenges, there are signs of hope. The number of visitors is steadily increasing, with New Zealand, the United States, and the United Kingdom leading the way.
Tourism experts suggest that affordability is key to attracting more visitors. They propose government subsidies for travel and re-establishing links with traditional tourism markets like Japan.
For Dutch tourists Tim Erentsen and Laleh Maleki, the cost of their three-week Australian adventure was significant, but they believe it was worth it. They found the cost of hotels and food comparable to Europe and the US, and the experience was unforgettable.
As Australia's tourism industry continues to recover, finding ways to make the country more affordable and accessible to international visitors will be crucial for its long-term success.